ORMAGEL XPU helps protect the scalp against irritation caused by alkali or oxidant chemicals used to dye and/or straighten hair. It is a high-performance active ingredient developed through the extraction of red and brown algae under proprietary technology (MPCS).
Developed using proprietary MPCS technology that modifies plant cell structures, ORMAGEL XPU combines active fractions extracted from carefully selected red and brown seaweeds. This process yields an ingredient with enhanced cosmetic activity.
ORMAGEL XPU is highly substantive to hair due to affinity between its sulfated polysaccharides and keratin amino radicals, creating a protective and moisturizing mesh over the fibers.
Recent studies show that UV radiation photo-activates Tryptophan in hair fibers, transferring energy that ruptures Cystine double bonds and ultimately forms Cysteic Acid.
ORMAGEL XPU reacts with hair proteins to block Tryptophan photoactivation. Hair treated with 0.8% in rinse-off products and 2% in leave-on showed a 38% reduction in Cystine degradation compared to placebo.
"ORMAGEL XPU is a high-performance active ingredient for the treatment and protection of hair."
ORMAGEL XPU increases hair moisture by 18% in chemically damaged hair fibers.
ORMAGEL XPU increases complex water retention inside the fiber. Evaporation profiles prove that water retained in treated hair is adsorbed in a more complex, resilient structure.
The substantive polysaccharide mesh aligns cuticles, recovering gloss and a healthy, natural appearance.
Helps protect scalp against irritation caused by aggressive chemical treatments.
Respecting the environment is part of ASSESSA's core values. Environmental protection actions are deeply embedded in our corporate culture.
The seaweed used in our products comes from fishing communities in northeastern Brazil:
Communities are trained to collect seaweed sustainably, leaving base structures intact to ensure re-growth during subsequent tides. ASSESSA also develops mariculture projects in open sea areas granted by the Brazilian Government.