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✦ Market Trends
Emotional Care (O Poder do Toque)
Beauty has shifted its focus from visual efficacy to embracing mental health. The self-care ritual has become established through neurocosmetics, where the brain responds to tactile stimuli and the pleasure of textures. The ability to craft memorable sensory experiences connects the product to a sense of well-being.
Natural Shift
Replacing synthetic polymers with high-performance natural bioactives has shifted from a niche trend to a global demand. Major brands are seeking to eliminate petroleum derivatives and microplastics while strictly maintaining chemical stability and sensory excellence.
Defense Against Climate Change
Faced with the stresses caused by thermal fluctuations, urban pollution, and UV radiation, the market demands advanced protection. We are shifting from static defense to intelligent care capable of "training" the biological resilience of skin and hair against unpredictable environmental variations.
✦Assessa New Releases
Manjar
While conventional moisturizers merely create a superficial barrier, MANJAR stimulates the skin's internal "irrigation system." It significantly increases the expression of Aquaporin-3 and filaggrin—a protein essential for a resilient skin barrier. Under real-world conditions of thermal and humidity stress, MANJAR demonstrates superior efficacy with a high level of statistical significance.
Zinbloq
ZinBloq prevents UV-induced damage by protecting the F-layer, maintaining the hair at its original fiber diameter. UV radiation silently degrades hair mass, causing strands to become thinner, more fragile, and lifeless over time—an invisible aging process. Additionally, ZinBloq preserves the shine and manageability of hair exposed to radiation.
Florlik Hibiscus
The ingredient not only restores the ideal pH balance (between 4.5 and 5.5) but also delivers a powerful visual effect. Its use immediately increases hair shine by 23%. Florlik Hibiscus offers the same intense shine and cuticle-sealing capability as the market-leading acidifying product.
✦ Corporate Information and Useful Links
Learn more about Assessa
ASSESSA is a Brazilian company that pioneers the development and production of ingredients derived from the biodiversity of sustainable botanical sources.
Distributors
We have built an extensive distribution network for our products. Contact the distributor nearest you.
Commitments & Certifications
ASSESSA recognizes that the rational and sustainable use of natural resources is an integral part of its activities and corporate strategy.
🧬 Who we are
🗣️ Ouvidoria (Ombudsman)
ℹ️ Corporate Policies & Codes of Conduct